Welcome back my beehive ~ how have you bee-n?
All good things, I hope.
Fun fact of the week: honey is 80% sugar and 20% water, and ours is 100% made from love.
Here at Holden Honey Hive, we have one theme that runs throughout all of our products. Can you guess what it is? Here’s a hint, it is in our title.
It’s what gets the world buzzing. It’s what makes people bumble out of bed in the morning.
We can keep drone-ing on about what it can do all day long, but for your benefit, we’ll give.
The essence of pollination…honey. Ding! Ding! Ding!
Here at our family-run bees-ness, honey is our nectar of life. We pride ourselves on producing the highest quality of honey that we possibly can, we don’t just wing it.
A theme is what keeps an identity, a brand, a business alive. Whether that theme is the most buzzare thing in the world or that the theme is that there is no theme. It is a crucial that you know, so that your product or service can be targeted to the ideal colony that it deserves.
To get an idea of what your theme should bee, you need to ask yourself:
What am I trying to achieve?
Whether your goal is the be the market leader in the honey world or to be the most buzzed about fungal nail cream, it’s equally important for everyone to try and bee as successful as possible in our endeavours.
Here are ways in which may help you decide upon a theme and apply it, according to Blurb:
- Aim for simplicity and go from there, bee-ing basic can get you a long way.
- Bee consistent, do not make carefully designed elements look like an accident.
- Know your chapters and section in advance to create a uni-flyed product.
- Choose the right trim size, the buzz cut helps create a more professional look.
- Create your reci-bee layouts in advance to get the most out of the proportions.
- Write engaging recipe headnotes, the readers will love this extra attention to detail, it shan’t be too sha-bee.
- Use less food than you would serve and save the rest for yourselves, bee-ing this amazing is hard work.
- To prevent the photos from looking bland and boring, hive it up a bit by varying up your locations and plating backgrounds.
- Take photos in natural lighting for them to look as aesthetically pleasing as possible in the eyes of the bee-holder.
- Test, re-test and proofread it to weed out any mistakes, because you’ll have missed at least one, ain’t nothing worse then messing up in the spelling bee of life.
A theme is important to any product, but it is especially relevant for a reci-bee book because you have to compete with the wasps on the internet. Why should a potential customer and reader purchase your recipe book when there are similar recipes available for free online? You are creating a user experience; you are creating value for money. A consistent theme will help you accomplish this.
Now, here at Holden Honey Hives, we hope this was helpful in your search for a theme.
We look forward to seeing you in our next week’s issue of: Gathering recipes, we’ve been busy bees!
For now, our glorious beehive, fly away and enjoy the rest of your day.