Welcome back to the hive, how has the outside world bee-n treating you?

Fun fact of the week: bees can recognise human faces, so bee careful next time you see one!

Last week we looked at why the theme is oh so important. It’s not only a superb marketing tool, it also doubles as a sales tool.

Now, it’s a good-y this week, we’re looking into where we sourced our recipes from.

As you well know by now, we have a very niche focus for ours, honey.

If it doesn’t include honey, then it ain’t going in our book.

Simple as.

However, because its niche-ness, finding recipes that haven’t been done to death has been a challenge, but a challenge we have been determined to overcome.

Not to keep droning on but we do not give up in the face of adversity, and this will be no exception.

Here’s our method, we hope it helps you buzzy-bees in your journey to success.

• Firstly, we collated a number of unique and diverse recipes from a variety of sources, from CookEatShare to A Basic Cook. These provided to bottom board to work up from.
• Secondly, we shared these recipes on our social media platforms to get our brood to try them out at home. Their responses were invaluable and extremely positive. We asked them what food combinations with honey that they wanted to try and what ones that were classic family favourites.
• After being as busy as a bee through extensive in-house testing, we chose a selection that we felt would bee most beneficial to our colony.
• To keep to our core values, we obviously had to make them pun-tastic and fun! For example, we changed the common Lime and Honey Salmon recipe title to When Zesty and Sweet Met Salmon (for obvious reasons, we hope you get it).
• Next, comes the photos, the images that accompany the recipes to make it that extra bit irresistible, like flies to honey. We decided upon a modern-aesthetic, and gathered that pictures of Honey Pudding, Beeswax Smoothie, The Queen’s Perfect Brunch, Honey’s Fried The Burger, Croatian Honey Spice Cookies and, of course, the legendary** When Zesty and Sweet Met Salmon.**
• Once we’d completed all of these vital tasks, there’s only one thing left to do, and that’s start the hefting together the creation and production of the recipe book.

We hope this has been another insightful week for our amazing hive and we’re already buzzing to catch up with you next week with: Creating a Cover: what’s all the buzz about?

Until then, focus on staying safe and happy during these hard time.